Optimizing influencer marketing with AI
A deep learning model can potentially be the key to creating a deeper impact on your audience. While on a quest to increase brand visibility and impact, our client – a leading US-based energy drink company recognized the opportunity for leveraging AI.
The gaming industry is a prime market for energy drinks. With over 1,000 influencers to promote its products across platforms like Twitch, YouTube, Instagram, and X (formerly Twitter), tracking these promotions manually across thousands of social media posts and live streams was time-consuming and inefficient.
With some streams running up to 24 hours and over 3,000 social media posts weekly, the client needed an automated solution to measure brand exposure and influencer impact effectively. Netscribes stepped in to address these challenges.
Revolutionizing video analytics with deep learning model
Netscribes built a custom deep learning model to streamline video analytics and enhance promotional tracking.
The AI-powered solution could instantly detect the client’s logo in video frames, ensuring no brand placement went unnoticed. It also recognized active product promotion, such as an influencer drinking the energy drink on camera, and measured the duration of these interactions.
Meanwhile, social media posts were scraped and analyzed for brand mentions, providing a complete picture of campaign reach. To quantify effectiveness, a real-time scoring system evaluated each influencer’s impact, considering factors like visibility, product interaction, and audience engagement.
By automating what was once a time-consuming process, the client could now track thousands of influencers with precision. As a result, they gained deep, data-driven insights without the burden of manual monitoring.
Unmatched efficiency and impact
With the power of AI-powered automation and a deep learning model, the client achieved:
- Surge in the number of social media posts analyzed per week for brand mentions and promotions.
- Longer hours of video data processed monthly to track product visibility.
- Significant hours saved per month by eliminating manual monitoring.
By leveraging deep learning models, the client streamlined influencer campaign analysis, measured ROI more accurately, and optimized marketing strategies with data-driven precision.
Future-ready marketing insights powered by deep learning model
Influencer marketing is evolving, and brands need AI-driven solutions to stay ahead. Netscribes’ deep learning capabilities empower businesses to track brand visibility at scale. Moreover, they help measure campaign effectiveness and enable faster, data-driven marketing decisions.
Want to unlock the power of AI-driven video analytics?
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