Analyzing consumer preferences and habits can provide deeper insight into customers’ tastes and help businesses deliver more profitable offerings. For example, by carrying out a consumer insights study, restaurants can know:
- Diner food preferences and habits
- The quality of their customer services and how they can be improved
- What time of the day and occasions are most favorable for specific types of foods
- The most preferred accompaniments (sauces, sides, drinks, etc.)
- The competitive landscape and the most popular dishes on the competition’s menus
One of the world’s largest fast-food restaurant chains wanted to launch a chicken-based menu in many of its restaurants in Europe. Find out how it identified what would make its menu a hit among customers based on a consumer insights study by Netscribes.
To read the full case study visit: https://www.netscribes.com/case-studies/fast-food-chicken-consumption-behavior/.
Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.
Netscribes is backed by Helix investments, a US-based private equity fund.