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  • NEW YORK–(BUSINESS WIRE)– The health of a brand is determined by its position in the market. Measured by how it ranks in terms of top-of-mind awareness, perceived value, and favorability, among others; it helps marketers steer the brand in the right direction before it’s too late. But when itThis was the challenge facing one of the world’s leading insurance companies that offers medical and dental insurance products and services in various countries. It wanted to gain a holistic view of its brand health in 12 countries within the global expatriate health insurance market. This included customers who had taken health insurance that was either provided by their employers, self- purchased from international private medical insurance (IPMI) providers, or government organizations in the target geographies.To meet the unique requirements of the insurance major, Netscribes utilized a hybrid methodology to measure the company’s brand health. The approach involved a customer and competitive analysis based on a combination of telephonic (CATI) and online (CAWI) interviews.Read this case study to find out how the client was able to develop a marketing strategy to accurately target the right audience based on the insights from Netscribes’ brand health study.To learn more about Netscribes marketing research services in the Insurance industry, visit: https://www.netscribes.com/industries/insurance/. About NetscribesNetscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.Netscribes is backed by Helix investments, a US-based private equity fund. ...

  • New York – May 2018 – In a rapidly-evolving technology landscape, disruption is pervasive. Businesses need to stay agile by constantly exploring and implementing new capabilities. To do so, understanding emerging technologies and their potential implications is a must.Carrying out a comprehensive technology assessment study can provide a clear view of the innovation and technology market trends within a business’s focus sectors. Such a study involves an analysis of relevant patents to reveal the participants that are actively involved in the developments pertaining to the industry while highlighting the opportunities and threats they pose for the business. As a result, business leaders can obtain the answers required to support strategic decision-making, such as:Which technologies to invest in to support short and long-term strategies?Which technologies can solve existing problems and provide a competitive advantage?Which markets are commercially viable for specific emerging technologies?How to enter commercially-viable markets? (For example, which market players to partner with?)This case study explains how a global interactive and visual effects service provider unlocked the potential of wearable AR systems in targeted strategic markets. Through a technology assessment study conducted by Netscribes, it was able to understand the technology and market potential of both existing and emerging AR-based services and prepare a future-ready R&D roadmap.To know more about Netscribes’ technology research solutions, visit: https://www.netscribes.com/solutions/market-intelligence/technology-research-insights/ About NetscribesNetscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.Netscribes is backed by Helix investments, a US-based private equity fund. ...

  • NEW YORK–(BUSINESS WIRE) — Consumer food preferences can vary significantly depending on where they live. As an example, diners in urban areas usually prefer healthy and creative dishes, while consumers in rural areas tend to prefer traditional-style food. For restaurants that want to offer the most profitable foods on their menus, understanding the food preferences of target customers is key.Analyzing consumer preferences and habits can provide deeper insight into customers’ tastes and help businesses deliver more profitable offerings. For example, by carrying out a consumer insights study, restaurants can know:Diner food preferences and habitsThe quality of their customer services and how they can be improvedWhat time of the day and occasions are most favorable for specific types of foodsThe most preferred accompaniments (sauces, sides, drinks, etc.)The competitive landscape and the most popular dishes on the competition’s menusOne of the world’s largest fast-food restaurant chains wanted to launch a chicken-based menu in many of its restaurants in Europe. Find out how it identified what would make its menu a hit among customers based on a consumer insights study by Netscribes.To read the full case study visit: https://www.netscribes.com/case-studies/fast-food-chicken-consumption-behavior/. About NetscribesNetscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund. ...

  • Latest report by Netscribes highlights the trends, growth and challenges in global wound care marketNew York – February 27, 2018 – Netscribes, Inc., a global market intelligence firm, released the Global Wound Care Market report today. According to Netscribes, the Global Wound Care Market is expected to grow at a compound annual growth rate (CAGR) of around 5.9% and expected to be worth $21.79 billion by 2022.Factors such as rise in disposable income, increasing access of better healthcare, advancements in technology and increasing awareness have contributed to the growth of the global advanced wound dressing market. Netscribes observed the practice of home health care trending in emerging markets like Asia-Pacific and Latin America.Although the global wound care market is expected to grow progressively, there is a lack of expert healthcare professionals who can adopt new advanced technologies. Additionally, the average price for wound care products is quite high, which can hamper growth in price-sensitive markets.Other key highlights from the report are as follows:North America is the market leader in global wound care product market. Asia-Pacific region is the fastest-growing region.Surgical wound care products is the largest segment within the wound care product market, while the advanced wound care products is the fastest-growing segment.Chronic wound care is the largest and the fastest-growing segment due to the rising prevalence of diabetes.For more information, download the Netscribes Global Wound Care Product Market Report.Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.About NetscribesNetscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and scientific research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.Netscribes is backed by Helix investments, a US-based private equity fund. ...

  • Latest report by Netscribes highlights the landscape, growth, and challenges in the global telehealth industryNew York – February 20, 2018 –Netscribes, Inc., a global market intelligence firm, released its Global Telehealth Market Report today. According to Netscribes, the global telehealth market is estimated to grow at a compound annual growth rate (CAGR) of 14% and will be worth USD 25.30 billion by 2022.The significant drivers contributing to the growth in the telehealth market include the emergence of mobile health hubs, advancement of healthcare technology and infrastructure, and expected growth in wearable technology.Some of the key challenges in the telehealth market are high installation charges of telehealth devices, lack of reimbursement policies, problems in practice regulations, and awareness of the technology. Additionally, low internet penetration and lack of healthcare technology and infrastructure play a significant role in restricting the expansion of global telehealth solutions.Key highlights from the report: 1. North America is expected to hold the largest market share throughout the forecasted period (2017-2022), while the Asia-Pacific region is expected to experience the highest growth. 2. Improvement of healthcare infrastructure is expected to attract more funding and investment and support growth of new technologies like telehealth services. 3. An increase in the aged population is driving the telehealth market in Europe. Germany contributes significantly owing to the availability of high-speed internet, use of eHealth cards, and high mobile phone penetration.For more information, download the Netscribes Global Telehealth Market Report 2017.Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.About NetscribesNetscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and scientific research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.Netscribes is backed by Helix Investments, a US-based private equity fund. ...

  • Latest report by Netscribes highlights the industry landscape, growth and challenges in the global interventional cardiology marketNew York – February 13, 2018 – Netscribes, Inc., a global market intelligence firm, released its Global Interventional Cardiology Market report today. According to Netscribes, the global interventional cardiology market will grow at an overall compound annual growth rate (CAGR) of 6.9% until 2022 and will be worth USD 21.88 billion by 2022.Increasing incidences of cardiovascular diseases, growth in healthcare spending, and rising adoption of interventional cardiology procedures has led to the rise in demand for interventional cardiology across the world. However, the market is yet to achieve full potential due to challenges such as low accessibility in emerging economies, high incidences of post-procedural complexities, such as thrombosis, and weak spending on research and development in developing economies like India.Despite the challenges, growth in the global interventional cardiology market is promising. Major players such as Medtronic PLC, Abbott Laboratories, and Boston Scientific Corporation are entering untapped markets outside the purview of the developed economies, while further expanding the business in their area of operations.Key highlights from the report:1. In the global interventional cardiology market, Medtronic PLC has the highest market share followed by Abbott Laboratories. These two players occupy half of the total market share globally.2. North America has the highest share in the global interventional cardiology market, followed by Asia-Pacific.3. Increased adoption of the concept of ‘health promotion’ has led patients to opt for surgeries at much earlier stages of their disease, which in turn has increased success rates of interventional cardiology procedures.4. The development of advanced minimally invasive procedures and is increased adoption in interventional cardiology is likely to drive the global market in the future.For more information, download the Netscribes Global Interventional Cardiology Market Report.Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com. ...

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