Press Releases

  • Netscribes surpasses 1000-employee milestone, expands offices across India

    Mumbai, January 29, 2020: Netscribes, a global data and insights firm, today announced that it has grown to more than 1,000 employees worldwide. To accommodate this growth, the company has expanded its overall office space across its India delivery centers. In Mumbai, Netscribes has doubled its capacity at its delivery center in Lower Parel. The company has also opened a second center in Kolkata at Millennium City IT Park that spreads across three floors. In Gurugram, Netscribes is likely to expand its office space further in the next six months. In addition to Mumbai, Kolkata and Gurugram, the company has entities in Singapore and New York. “We’re excited to welcome new members to the Netscribes family,” said Sourav Mukherjee, Founder and CEO of Netscribes. “The escalating need for timely, relevant and actionable information and insights has resulted in strong company growth and expansion. Our people have and continue to play a major role in helping us meet this need consistently, regardless of the dynamic business environment we’re in.” The employee growth and office expansion come close on the heels of continued growth over the past couple of years. Netscribes has evolved from a boutique market research firm to a global data and insights firm, serving some of the world’s largest companies in more than 12 countries. Today, it offers a range of offerings across the insights value-chain, including knowledge management, market and innovation research, analytics, and e-commerce content and marketing content solutions. To know more about Netscribes, visit https://www.netscribes.com. About Netscribes Netscribes is a global data and insights firm. We use data to meet the sales, marketing, product development and innovation needs of some of the world’s largest companies and help them adapt to market and technology changes. Our expertise lies in gathering data from varied sources using proprietary methodologies and translating it into meaningful information, insights or content. Over the last two decades, we have helped both Fortune 500 companies, as well as high-potential startups, leverage data to tackle disruption, understand evolving customers and accelerate business growth. Netscribes is backed by Helix investments, a US-based private equity fund.

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  • Netscribes survey reveals Walmart top choice for online grocery shopping

    Recent survey by Netscribes reveals online shopping habits and preferences of US FMCG consumers March 12, 2019, New York – Netscribes, a global market intelligence and content management firm, today announced the findings of its survey in the whitepaper: What online FMCG consumers want? - 2019 US Consumer Survey. The whitepaper takes a closer look at how consumers in the US shop for FMCG products across e-commerce platforms to reveal their preferences, expectations, and the challenges they face in their online purchase journey. Some of the key findings include: Walmart was the most-preferred online retailer for online grocery shopping, followed by Amazon, Target and Kroger Personal care products are the most popular FMCG category purchased online Low product prices and shipping costs, followed by complete and accurate product information are the most important influencers of online purchases More than half the respondents use more than one online platform to shop for groceries High delivery charges and distrust in the product quality are the major inhibitors in the path-to-purchase To download the complete whitepaper, visit https://www.netscribes.com/Knowledge-Center/What-online-FMCG-consumers-want-2019-US-Consumer-Survey.php. Methodology: The findings presented in the whitepaper are based on a sample Netscribes study conducted to understand the behavior of online grocery shoppers. The research was conducted online in December 2018 among 600 respondents in the US. All respondents were screened for minimum age (18 and above), citizenship (USA), and frequency of online grocery shopping. Quotas were established by age and the questionnaire was designed to ensure current market relevance and thriving behavioral patterns among FMCG consumers. To know more about the solutions that Netscribes offers to companies in the FMCG industry, visit https://www.netscribes.com/industries/consumer-packaged-goods/. About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.   Netscribes is backed by Helix, a US-based private equity fund.

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  • Netscribes opens entity in Singapore

    In addition to India and the US, Netscribes has now set up a subsidiary in the Lion City as part of its Asia-Pacific expansion strategy New York, September 6, 2018: Netscribes, Inc., a global market intelligence and content services company, today announced the opening of its entity in Singapore, Netscribes Global Pvt. Ltd. With this new location, Netscribes gains the ability to better offer its research and insights-based services to the future-oriented firms in the Asia Pacific region. Singapore, being one of the fastest-growing economies in the world, houses several Asia-Pacific regional headquarters and will now allow the firm to tap that market with a local presence. Speaking on this matter, Sourav Mukherjee, Founder and CEO of Netscribes, said “Singapore, being the heart of a rising Asia, offers tremendous growth opportunities for businesses worldwide. Having a physical entity in Singapore will help us understand this burgeoning market at a deeper level while strengthening our relationship with our existing client base. Many of our North American and European clients have a deep interest in the emerging markets across the Asia Pacific region and our presence will help us meet their needs both from a marketing and insights perspective. Singapore also places a strong focus on innovation, and our technology and innovation research expertise will provide organizations a continual knowledge-based view to help them maintain competitiveness in the changing business environment. This underpins our vision to create a strategic presence in markets where we see the opportunity to grow our insights and content services businesses.” Netscribes has already appointed a full-time local director in the region and hopes to expand its sales presence and develop partnerships with niche firms in the region.   About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix, a US-based private equity fund.

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  • Case Study: Global Insurance Provider Develops a Winning Marketing Strategy by Measuring Its Brand Health

    NEW YORK--(BUSINESS WIRE)-- The health of a brand is determined by its position in the market. Measured by how it ranks in terms of top-of-mind awareness, perceived value, and favorability, among others; it helps marketers steer the brand in the right direction before it’s too late. But when it This was the challenge facing one of the world’s leading insurance companies that offers medical and dental insurance products and services in various countries. It wanted to gain a holistic view of its brand health in 12 countries within the global expatriate health insurance market. This included customers who had taken health insurance that was either provided by their employers, self- purchased from international private medical insurance (IPMI) providers, or government organizations in the target geographies. To meet the unique requirements of the insurance major, Netscribes utilized a hybrid methodology to measure the company’s brand health. The approach involved a customer and competitive analysis based on a combination of telephonic (CATI) and online (CAWI) interviews. Read this case study to find out how the client was able to develop a marketing strategy to accurately target the right audience based on the insights from Netscribes’ brand health study. To learn more about Netscribes marketing research services in the Insurance industry, visit: https://www.netscribes.com/industries/insurance/.   About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund.

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  • Case Study: Visual Effects Service Provider creates their R&D Roadmap using Netscribes’ Technology Research

    New York – May 2018 – In a rapidly-evolving technology landscape, disruption is pervasive. Businesses need to stay agile by constantly exploring and implementing new capabilities. To do so, understanding emerging technologies and their potential implications is a must. Carrying out a comprehensive technology assessment study can provide a clear view of the innovation and technology market trends within a business’s focus sectors. Such a study involves an analysis of relevant patents to reveal the participants that are actively involved in the developments pertaining to the industry while highlighting the opportunities and threats they pose for the business. As a result, business leaders can obtain the answers required to support strategic decision-making, such as: Which technologies to invest in to support short and long-term strategies? Which technologies can solve existing problems and provide a competitive advantage? Which markets are commercially viable for specific emerging technologies? How to enter commercially-viable markets? (For example, which market players to partner with?) This case study explains how a global interactive and visual effects service provider unlocked the potential of wearable AR systems in targeted strategic markets. Through a technology assessment study conducted by Netscribes, it was able to understand the technology and market potential of both existing and emerging AR-based services and prepare a future-ready R&D roadmap. To know more about Netscribes' technology research solutions, visit: https://www.netscribes.com/solutions/market-intelligence/technology-research-insights/   About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund.

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  • Case Study: Global Fast-Food Restaurant Chain Nails Their Menu Based on Consumer Insights

    NEW YORK--(BUSINESS WIRE) -- Consumer food preferences can vary significantly depending on where they live. As an example, diners in urban areas usually prefer healthy and creative dishes, while consumers in rural areas tend to prefer traditional-style food. For restaurants that want to offer the most profitable foods on their menus, understanding the food preferences of target customers is key. Analyzing consumer preferences and habits can provide deeper insight into customers’ tastes and help businesses deliver more profitable offerings. For example, by carrying out a consumer insights study, restaurants can know: Diner food preferences and habits The quality of their customer services and how they can be improved What time of the day and occasions are most favorable for specific types of foods The most preferred accompaniments (sauces, sides, drinks, etc.) The competitive landscape and the most popular dishes on the competition’s menus One of the world’s largest fast-food restaurant chains wanted to launch a chicken-based menu in many of its restaurants in Europe. Find out how it identified what would make its menu a hit among customers based on a consumer insights study by Netscribes. To read the full case study visit: https://www.netscribes.com/case-studies/fast-food-chicken-consumption-behavior/.   About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business.   Netscribes is backed by Helix investments, a US-based private equity fund.

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  • Global Wound Care Product Market to be Worth USD 21.79 Billion by 2022

    Latest report by Netscribes highlights the trends, growth and challenges in global wound care market New York – February 27, 2018 – Netscribes, Inc., a global market intelligence firm, released the Global Wound Care Market report today. According to Netscribes, the Global Wound Care Market is expected to grow at a compound annual growth rate (CAGR) of around 5.9% and expected to be worth $21.79 billion by 2022. Factors such as rise in disposable income, increasing access of better healthcare, advancements in technology and increasing awareness have contributed to the growth of the global advanced wound dressing market. Netscribes observed the practice of home health care trending in emerging markets like Asia-Pacific and Latin America. Although the global wound care market is expected to grow progressively, there is a lack of expert healthcare professionals who can adopt new advanced technologies. Additionally, the average price for wound care products is quite high, which can hamper growth in price-sensitive markets. Other key highlights from the report are as follows: North America is the market leader in global wound care product market. Asia-Pacific region is the fastest-growing region. Surgical wound care products is the largest segment within the wound care product market, while the advanced wound care products is the fastest-growing segment. Chronic wound care is the largest and the fastest-growing segment due to the rising prevalence of diabetes. For more information, download the Netscribes Global Wound Care Product Market Report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and scientific research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund.

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  • Global Telehealth Market to be Worth USD 25.30 Billion by 2022

    Latest report by Netscribes highlights the landscape, growth, and challenges in the global telehealth industry New York – February 20, 2018 – Netscribes, Inc., a global market intelligence firm, released its Global Telehealth Market Report today. According to Netscribes, the global telehealth market is estimated to grow at a compound annual growth rate (CAGR) of 14% and will be worth USD 25.30 billion by 2022. The significant drivers contributing to the growth in the telehealth market include the emergence of mobile health hubs, advancement of healthcare technology and infrastructure, and expected growth in wearable technology. Some of the key challenges in the telehealth market are high installation charges of telehealth devices, lack of reimbursement policies, problems in practice regulations, and awareness of the technology. Additionally, low internet penetration and lack of healthcare technology and infrastructure play a significant role in restricting the expansion of global telehealth solutions. Key highlights from the report: 1. North America is expected to hold the largest market share throughout the forecasted period (2017-2022), while the Asia-Pacific region is expected to experience the highest growth. 2. Improvement of healthcare infrastructure is expected to attract more funding and investment and support growth of new technologies like telehealth services. 3. An increase in the aged population is driving the telehealth market in Europe. Germany contributes significantly owing to the availability of high-speed internet, use of eHealth cards, and high mobile phone penetration. For more information, download the Netscribes Global Telehealth Market Report 2017. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and scientific research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix Investments, a US-based private equity fund.

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  • Global Interventional Cardiology Market to be Worth USD 21.88 bn by 2022

    Latest report by Netscribes highlights the industry landscape, growth and challenges in the global interventional cardiology market New York – February 13, 2018 – Netscribes, Inc., a global market intelligence firm, released its Global Interventional Cardiology Market report today. According to Netscribes, the global interventional cardiology market will grow at an overall compound annual growth rate (CAGR) of 6.9% until 2022 and will be worth USD 21.88 billion by 2022. Increasing incidences of cardiovascular diseases, growth in healthcare spending, and rising adoption of interventional cardiology procedures has led to the rise in demand for interventional cardiology across the world. However, the market is yet to achieve full potential due to challenges such as low accessibility in emerging economies, high incidences of post-procedural complexities, such as thrombosis, and weak spending on research and development in developing economies like India. Despite the challenges, growth in the global interventional cardiology market is promising. Major players such as Medtronic PLC, Abbott Laboratories, and Boston Scientific Corporation are entering untapped markets outside the purview of the developed economies, while further expanding the business in their area of operations. Key highlights from the report: 1. In the global interventional cardiology market, Medtronic PLC has the highest market share followed by Abbott Laboratories. These two players occupy half of the total market share globally. 2. North America has the highest share in the global interventional cardiology market, followed by Asia-Pacific. 3. Increased adoption of the concept of ‘health promotion’ has led patients to opt for surgeries at much earlier stages of their disease, which in turn has increased success rates of interventional cardiology procedures. 4. The development of advanced minimally invasive procedures and is increased adoption in interventional cardiology is likely to drive the global market in the future. For more information, download the Netscribes Global Interventional Cardiology Market Report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com.

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  • Global Telematics Market to be Worth USD 233.24 Billion by 2022

    Latest Netscribes report reveals the market trends, opportunities, and outlook for the future of the global telematics market New York – January 25, 2017 – Netscribes, Inc., a global market intelligence firm, today released the Global Telematics Market Report. According to Netscribes, the global telematics market is expected to grow at a compound annual growth rate (CAGR) of 28.5 percent between 2017 and 2022 to reach a global revenue of USD 233.24 billion by 2022. An increased need to track vehicles in real time and monitor driver behavior, coupled with the rising demand for onboard infotainment is expected to drive the use of telematics technology. Although the telematics market is expected to have a positive growth globally, Netscribes points out that there is still a lack of awareness among car owners, resulting in a resistance towards bearing additional costs of installing new devices in old cars and vehicles. A large segment of vehicle owners is still aversive to Usage Based Insurance (UBI) companies over data privacy concerns. Some of the key highlights from the report are as follows: About 80-85 percent of the telematics solutions and devices that includes infotainment and Usage Based Insurance (UBI) cater to the automotive industry. Increasing purchasing power of customers has led to a shift in preference for high-end vehicles (equipped with advanced telematics devices), rather than simple transport machines. Governments in several countries have made it mandatory to have an electronic onboard recorder (EOBR) fitted commercial vehicles, which is one of the key drivers of the adoption of telematics among fleet companies. North America is the highest revenue-generating region for the automotive telematics industry. Telematics market is at a mature stage in countries like US and Canada, where stable growth is forecasted till 2022. For more information, download the Netscribes Global Telematics Market Report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com.

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  • Global Digital Games Market to be Worth USD 272.24 Billion by 2022

    Latest report by Netscribes highlights robust growth in the global digital games market, despite challenges New York, January 24 2017 – Netscribes, Inc., a global market intelligence firm, released its Global Digital Gaming Market report today. According to Netscribes, the global digital gaming market will grow at an overall compound annual growth rate (CAGR) of 18.98 percent and will be worth USD 274.24 billion by 2022. A worldwide increase in demand for digital games can be attributed to an improved global economy, higher disposable income, proliferation of internet and smartphones, and rise in gamers across the world. However, political unrest, challenging economic conditions, government restrictions, slow internet speeds and low smartphone penetration are some of the major barriers to the growth of the digital gaming market. Despite these challenges, there is optimism regarding growth in the global digital games market. The industry is booming with some established players like Activision Blizzard, Electronic Arts and Ubisoft earning huge revenues and profits through their games. Some of them are also focusing on mobile games for further expansion into the largest segment of global digital games market. Game-developing startups are also trying to enter this high revenue market. These new entrants will further contribute to the development of the digital games market.   Key highlights: Mobile gaming is the largest segment, occupying the highest share of the overall digital gaming market. It is followed by PC gaming and then by console gaming. The overall market trend indicates a shift towards more digital purchases for games. For gaming companies to stay relevant and compete better, development of old games, strengthening customer relationships, expanding into mobile platforms, augmented reality and virtual reality will be crucial. The top five companies hold nearly half of the overall gaming console market; the top ones being Sony and Microsoft.   For more information, download the Netscribes Global Digital Gaming Market report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.   About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com.

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  • Global 5G Market to be Worth USD 251 Billion By 2025

    Latest research report by Netscribes highlights trends, landscape, and drivers of the global 5G market New York, January 23, 2017 – Netscribes, Inc., a global market intelligence firm, released its Global 5G Market Report today. According to Netscribes, the global 5G market will grow at an overall compound annual growth rate (CAGR) of 97% and will be worth USD 251 billion by 2025. 5G is expected to meet the rising need for bandwidth, advanced application services, and the rising inculcations of the Internet of Things (IoT). 5G networks are expected to not only drive us towards a more connected society, but also bring about socio-economic transformation in many ways – increasing productivity, sustainability, and well-being. The fifth-generation mobile technology (5G) is on its way to becoming the next big thing in the global digital connected ecosystem. According to Netscribes, a clean and regulatory business environment, along with well-defined 5G standards are essential in order to make the most of 5G services. Some of the key challenges facing developing nations on the road to 5G adoption include inadequate spectrum, stiff competition, and lack of infrastructure.   Key highlights from the report: There is a rise in consumer demand for low latency network and high-speed mobile broadband experience. The advent of 5G services will cater to this need across all mobile devices and interfaces. The adoption of 5G will lead to the integration of mass-scale cloud architectures that will infuse mobile networks with capabilities for delivering services at unprecedented speeds, making way for a globally-connected digital society. Subscriber growth will be majorly witnessed from Asia, accounting for more than half of new subscribers globally. Margins in developing countries will remain under pressure, reflecting growth and competitive challenges coupled with increased regulatory action and ongoing network investments to roll out 4G.   For more information, download the Netscribes Global 5G Market Report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.   About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com.

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  • Global Blockchain Technology Market to be Worth USD 13.96 Billion by 2022

    Latest report by Netscribes highlights development and growth in global blockchain technology market New York – January 16, 2017 –Netscribes, Inc., a global market intelligence firm, released its Global Blockchain Technology Market report today. According to Netscribes, the global blockchain technology market is expected to grow at a compound annual growth rate (CAGR) of 42.8%, and would be worth USD 13.96 billion by 2022. Blockchain technology is being extensively used in the BFSI segment for financial transactions and cross-border payments. Healthcare, energy, media and informatics are the other sectors that have witnessed traction in adoption of blockchain based technologies. This market is expected to exhibit swift growth owing to less time consumption and transaction costs. Despite its forecasted upward trajectory, there is still lack of awareness and other regulatory problems that hinder the growth and adoption of this technology. Nonetheless, the blockchain technology market has the potential to create value and help customers, financial institutions and government regulators. Some of the key highlights from the report are mentioned below.   Key Highlights: The North American region accounted for the largest share of blockchain adoption in 2016 and is expected to dominate the overall market in the near future. However, Asia Pacific is also expected to adopt this technology at a faster rate owing to its wide adoption in China and India. The top companies providing blockchain solutions are Microsoft and IBM. Microsoft has undertaken a lot of initiatives and has merged with several start-ups in the recent years to apply Blockchain in insurance, supply chain and also in IOT cloud. Presently, public blockchain dominates the overall market. However, private blockchain technology has shown an increasing acceptance due to its more secure nature as it allows the access of transaction data to limited number of users.   For more information, download the Netscribes Global Blockchain Technology Market report. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com.   About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit www.netscribes.com.

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  • Shiseido, Maybelline, and Avon Top-Performing Makeup Brands on Instagram

    Latest Netscribes report analyzes the Instagram pages of global makeup brands and reveals strategies for higher engagement New York, October 12, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its report Best Performing Makeup Brands on Instagram. Netscribes analyzed the official Instagram pages of global makeup brands and confirmed that posting more or having a large follower count does not translate into high engagement. Netscribes analyzed the official Instagram pages of 10 global makeup brands, including Avon, Clinique, Estée Lauder, Lancôme, L’Oréal Paris, M.A.C Cosmetics, Maybelline New York, and Shiseido to find out the best performers and what marketers can learn from them. Key findings: 1. More followers does not mean high engagement Shiseido, with less than half the number of followers than M.A.C Cosmetics, Maybelline and L’Oréal Paris, had the highest engagement rate of 3%; followed by Maybelline New York (0.80%) and Avon (0.73%). 2. Posting more does not always lead to high engagement rates Shiseido, the brand with the highest engagement rate, ranked seventh in terms of the number of posts it published during the analysis period. 3. Images receive higher engagement than videos On average, images on Instagram receive nearly 22 times more engagement than videos. 4. 10AM to 6PM best time for posting Seven out of the 10 global brands received the highest engagement between 10AM – 6PM Eastern Time. 5. Human touch key to high engagement Netscribes concluded that audiences on Instagram prefer posts that keep it real. Posts that “talk” to audiences (such as asking them to post a comment or tag someone) and ones that showcase influencers or real customers using products attract higher engagement rates.   For a copy of Netscribes’ full report, visit https://www.netscribes.com/Knowledge-Center/Best-Performing-Makeup- Brands-on- Instagram.php   About Netscribes’ Social Media Analytics Solution Netscribes’ social media analytics solution analyzes user-generated data across social media networks, online forums and review sites to help brands be in sync with changing consumer behavior. This helps brands to inform better marketing and communication strategies and build stronger brand identities online. To know more, visit: https://www.netscribes.com/solutions/market-intelligence/social- media- analytics/   About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights and enables effective decision-making and strategic implementation.

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  • Amazon, eBay Among Top Assignees of Artificial Intelligence Patents

    Latest research by Netscribes provides insight on the technology developments that are transforming the retail landscape. New York, September 7, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its research on the adoption of artificial intelligence in retail in its whitepaper Artificial Intelligence in Retail: Patent Analysis. According to Netscribes, over 1200 patent publications have been filed globally since 2012, with a focus on artificial intelligence in the retail and e-commerce segment.  Firms such as Amazon, eBay, IBM, Google Inc., Facebook, and Microsoft have consolidated their dominance in this space during the last five years. Some of the key application areas that Amazon is focused on include customer surveillance and recommendation systems for offline retailers. eBay’s focus is around the areas of machine learning algorithms, data processing techniques, and neural networks, that seem to be geared towards tackling the challenges in online resource management, prediction of online shopper behavior, and inventory management. To know more, download the whitepaper here: https://www.netscribes.com/Knowledge-Center/Artificial-Intelligence-in-Retail-Patent-Analysis.php Lalatendu Sahoo, Head of Patent Research at Netscribes said, “Firms such as Amazon and Google are constantly raising the stakes through technology and innovation and are making it difficult for new entrants to survive in this explosive growth market. It’s crucial to know the technology developments happening in your industry in order to adapt accordingly.” He further added, “Through a patent analysis, brands and retailers can gain the intelligence needed to survive long term in the changing business environment. The key is to be on a constant lookout for futuristic technologies that can potentially disrupt your existing business model.” To know more about Netscribes technology intelligence solutions, visit https://www.netscribes.com/solutions/market-intelligence/technology-research-insights/ About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

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  • Global smart factory market to reach USD 74.80 billion by 2020

    Latest research by Netscribes analyzes the market and patent landscape for Industrial 4.0 New York, August 29, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its research on the global smart factory market in its infographic Smart Factories: Current and Future Adoption Trends. According to Netscribes research, the global smart factory or Industrial 4.0 market is expected to grow at a CAGR of 10.4% and will reach USD 74.80 billion by 2020. Using its in-house market research and patent analytics expertise, Netscribes compiled the adoption trends and market landscape analysis of the smart factory market and provides a synoptic view of the future impact of Industrial 4.0 and the active companies investing in smart factories in major industries such as automotive, oil and gas, aviation, and energy. Netscribes also conducted a patent analysis to uncover the smart factory technology focus areas and the top companies that hold patents for those technologies. Some of the major findings included in the study are: Europe currently has the largest smart factory market share, followed by APAC countries, and the US. Germany leads in the adoption of smart factories, followed by the US and Japan. Cloud computing, augmented reality, and 3D printing are the top three technologies for smart factory-related patents. The use of collaborative industrial robots will find major application in the aviation, energy, and oil and gas industries. The use of 3D printers for prototyping will be used primarily in aerospace manufacturing. To download the complete infographic, visit https://www.netscribes.com/Knowledge-Center/Current-and-Future- Adoption-Trends.php For detailed custom research and patent analysis on smart factories, write to info@netscribes.com. Netscribes carried out the study through macro and micro level analytic research (EICPT model). This model drills downwards from macro-economic scenarios to industry and sub-sectors to company and peer group analysis, product and services and finally technology. For more information about Netscribes’ technology market research and patent analysis solutions visit: https://www.netscribes.com/solutions/technology-intelligence/ About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

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  • Netscribes moves corporate headquarters to Lower Parel, Mumbai

    Netscribes’ new corporate headquarters will be located at Lodha Supremus in Central Mumbai Mumbai, August 7, 2017- Netscribes, Inc., a global market intelligence and content marketing firm, today announced the relocation of its headquarters from Podar Center at Parel East to Lodha Supremus in Lower Parel, Mumbai. The firm also has offices in New York, Kolkata and Gurgaon. Commenting on the move, Sourav Mukherjee, founder and CEO of Netscribes, Inc., said: “We are on a good growth trajectory, and the new office will serve as our corporate headquarters. It offers strategic advantage with its unmatchable railway connectivity, proximity to major institutions and the best-in-class entertainment outlets. The location of the new office will definitely be an attraction to talent who believe in working and partying hard. It will also allow us to stay close to many of our Indian clients and pushing our goal of transforming insights into business advantage that much easier.” The new office is located at: 504, 5th Floor, Lodha Supremus, Lower Parel, Mumbai 400 013 Netscribes also recently launched their customized market intelligence platform, Onsense, which helps firms stay on top of customer needs, competitor activity and industry changes in real time. About NetscribesInc. Netscribes, Inc. is a global market intelligence and content marketing firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable market insights to its clients and helps them manage content to drive marketing and branding.

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  • Global Biosimilar Market Expected To Reach USD 36 Billion by 2020

    Latest research by Netscribes provides a detailed overview of the global biosimilar market landscape New York, July 26, 2017 – Netscribes Inc., a global market intelligence and content management firm, today announced the findings of its research on the global biosimilar market. According to Netscribes, the global biosimilar market is expected to be worth USD 36 billion by 2022. Using its in-house market research capabilities, Netscribes provided a detailed overview of the biosimilar market landscape in its global biosimilar market report, which takes a closer look at the market favorability for biosimilars across developed, BRIC and MIST countries, the number of players in the biologic and biosimilar market, number of auto-immune biosimilars in the pipeline, region-wise share of biologic sales, and more. Some of the major findings include: With a cumulative share of nearly 85%, North America, Europe, and Japan are the major contributors to global biological and biosimilar sales. Asia and Africa account for 13.2% and 1.2% respectively. Pfizer is the leading player in the biologic market, with sales of nearly USD 45.9 billion in 2016 followed by Novartis (41.6 billion) and Roche (39.6 billion). Netscribes predicts approvals of around 16 to 20 biosimilars between 2018 to 2021 in both US and EU. The US is not a favorable market for biosimilars due to a number of reasons, such as poor access to biologics and an unconducive regulatory environment. South Africa is one of the best-suited markets for biosimilars due to a favorable regulatory environment and prescriber acceptance. To download a snapshot of the global biosimilars report, visit https://www.netscribes.com/Knowledge-Center/biosimilar-market- landscape-analysis.php For detailed custom research on biosimilars, write to info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

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  • Global 3D Printing Market to Reach USD 8.7 Billion by 2020

    Latest research by Netscribes covers the market outlook for 3D printing and its impact on major industries New York, July 18, 2017 – Netscribes Inc., a global market intelligence and content management firm, today announced the findings of its research on the global 3D printing market. According to Netscribes, the global 3D printing market is expected to grow at a Compound Annual Growth Rate (CAGR) of 25.5% and will reach USD 8.7 billion by 2020. Latest advancements in additive manufacturing technology have expanded the applications of 3D printing across various industries. The challenge for companies is to understand how these advancements can impact their existing business functions. Using its in-house market research capabilities, Netscribes compiled the latest 3D printing trends and impact of 3D printing across major industries, including defense and aerospace, automotive, healthcare, retail, general manufacturing, and supply chain in the infographic Global 3D Printing Market Outlook 2017. Industry-wise impact of 3D printing advancements: Defense and aerospace In the immediate future, the use of 3D printing in aerospace will help in building aircraft components in low volumes and reducing the weight of aircrafts. In the coming years, we can expect fully 3D printed aircrafts, self-healing military vehicles, and printing on the battlefield. Automotive In the current and near-term, 3D printing will find applications in in design and prototyping, after-market customization, and vehicle restoration. Some of the likely developments include building of light-weight and specialized components in some vehicles, crowd-sourced vehicle design and manufacture, while in the future we can expect 3D printing to enable the development of more innovative vehicles. Healthcare 3D printed organ models are being used to help doctors plan complex surgeries. In the future, 3D bioprinting technologies will play a major role in building complex organs and manufacturing medicines. Other takeaways from the report: Industrial design contributes to nearly 10% of the overall spend on 3D printing technology. Metal 3D printing is the most-preferred additive manufacturing technology. By the end of 2023, the average 3D printer production speed is expected to increase by 88%, thus helping improve volume capabilities. North America’s market share is expected to decline towards the end of 2023, while Asia’s market share is expected to increase, as China begins to leverage its existing manufacturing and distribution infrastructure. To download the complimentary snapshot of the report visit https://www.netscribes.com/Knowledge-Center/global-3d-printing-market-outlook-2017.php For the full report or custom research on the 3D printing market, write to info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation.

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  • Netscribes Introduces Platform for Real-Time Market Insights

    New market intelligence platform helps firms stay on top of customer feedback, competitor activity, and industry updates in real time New York - July 12, 2017 – Netscribes, Inc., a global market intelligence and content marketing firm, today announced the launch of its Onsense customized market intelligence platform. The new platform helps firms keep track of what their customers are saying, what their competitors and suppliers are up to, be aware of industry changes as and when they happen, and identify business opportunities. Onsense combines machine-derived content curated with human intelligence to provide insights that matter to marketers and corporate strategy professionals. It sources information from the web, social media, and user-defined sources such as specialty data systems, and specific social media accounts to provide nearly 40% more unique results than Google alerts. Onsense offers customized features depending on the need of the customer. At a basic level, it can be used to keep track of new product launches, leadership changes, events, leadership styles, and news published on the internet in real time. On a more advanced level, it can be integrated with Netscribes’ in-house research and analytics capability to offer deeper insights. “Onsense is a no-noise, high-precision market intelligence platform,” said Sourav Mukherjee, Founder and CEO at Netscribes. “Unlike other automated tools in the market, Onsense provides contextually-relevant information, tracks information in local languages, and provides meaningful insights with the help of our in-house team of analysts. It can also integrate insights from primary research surveys, social media listening, and desk research into the same platform.” Corporate strategy professionals use Onsense to find out what their customers are talking about, monitor competitor activity and discover new market opportunities. Product development teams use Onsense to listen to consumer feedback and competitive information to make product decisions, such as what features to include, how to price and position their products and also get a sense of consumer preferences in real time; while brand managers and marketers use Onsense to discover trends, identify key messages, value-add their messaging, and many more business use-cases. For more information about Onsense, visit https://www.netscribes.com/products/onsense. About Netscribes Netscribes is a global market intelligence and content marketing firm with services across the research and information value chain. Venture-funded by a US-based private equity firm, the company provides tactical and actionable insights to its clients and enables effective decision-making and implementation based on insights.

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  • Milk Processing Market in India to be Worth USD 53.17 Billion by 2020

    Latest report by Netscribes highlights robust growth in the milk processing market in India, despite challenges Mumbai, March 20, 2017 – Netscribes, a global market intelligence firm, today released its report Milk Processing Market in India. According to Netscribes, the milk processing industry in India will rise at an overall compound annual growth rate (CAGR) of 20.5%, and will be worth USD 53.17 billion by 2020. Increasing urbanization, rising incomes, and the proliferation of food and grocery retail outlets across tier 2 and tier 3 cities has led to an increasing accessibility and demand for processed milk products in India. However, the Indian milk processing industry is yet to achieve its full potential due to challenges such as gaps in the supply chain, insufficient cold storage and distribution facilities, and lack of quality feed. Despite the challenges, growth in the Indian milk processing industry looks promising. The industry is seeing a number of established FMCG players foray into the dairy segment with new product launches. Foreign players such as Groupe Lactalis SA, the world's largest dairy products company, are entering the Indian market, while established milk processing companies are looking to further expand their business through IPOs. This will further contribute to the development of the country’s milk processing industry. Download the Milk Processing Market in India report. Topics covered Overview of the milk processing industry Past and forecasted market size data over FY 2012 to FY 2020 Trade analysis of processed milk products in India Qualitative analysis of the major drivers and challenges affecting the market Competitive landscape analysis and company profiles Recent strategic developments Companies covered Private: Amul - Gujarat Cooperative Milk Marketing Federation Creamline Dairy Products Ltd. Mother Dairy Fruit Vegetable Pvt. Ltd. Public: Amrit Corporation Ltd. Anik Industries Ltd. Hatsun Agro Product Ltd. Kwality Ltd. Parag Milk Foods Ltd. Vadilal Industries Ltd. Nestle India Ltd. Netscribes offers custom market research solutions based on specific business needs. To request for custom research contact info@netscribes.com. About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information, visit https://www.netscribes.com/products/research-on- india/

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  • Netscribes plays Santa to Cherubs from local NGOs as their Christmas CSR

    Mumbai, India – December 30, 2016 – We at NS had a chance to play Santa to smiling cherubs from Local NGOs who were guests of honor at our offices in all three centers. This is our annual endeavor each year to host these children to refresh our minds with their untarnished innocence. This is the first time we had HIV positive children from Desire society (www.desiresociety.org) at our Mumbai center. Desire Society cares for children infected or affected with HIV/AIDS. It was indeed humbling to see the resilience and positive energy of these children who are battling with an uncertain future. In Kolkata they came #Universal Smile (universalsmile.org/). They enlivened our office with their songs and tinkling laughter. Their infectious smiles, spontaneity and their enthusiasm were rejuvenating. The cherubs came from Baalvadi at our Gurgaon center. The little ones brightened our office with their radiance and joy and simple acceptance of our tiny gestures. We @ NS look forward to this day every year. As our Founder and President Mr Sourav Mukherjee said “CSR is not our obligation or responsibility, it is in the DNA of Netscribes.” Thus such initiatives are promoted with a passion at Netscribes. We are an integrated player in the global market indexed to focused growth! We come with 16yrs of experience in Research, Consulting and Market Intelligence to enable ROI based Strategic Marketing for sectors on boom like e-com, Healthcare, BFSI, ICT, Logistics, CPG , Media & Publishing However we never forget our commitment to reach out to the world we draw sustenance from. To know more about Netscribes (India) Pvt Ltd visit: www.netscribes.com Phone: +91 22 4098 7600 E-Mail: info@netscribes.com About Netscribes Netscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, the company provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. For more information please write to info@netscribes.com

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