Press Releases

  • Latest Netscribes report analyzes the Instagram pages of global makeup brands and reveals strategies for higher engagementNew York, October 12, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its report Best Performing Makeup Brands on Instagram. Netscribes analyzed the official Instagram pages of global makeup brands and confirmed that posting more or having a large follower count does not translate into high engagement.Netscribes analyzed the official Instagram pages of 10 global makeup brands, including Avon, Clinique, Estée Lauder, Lancôme, L’Oréal Paris, M.A.C Cosmetics, Maybelline New York, and Shiseido to find out the best performers and what marketers can learn from them.Key findings:1. More followers does not mean high engagement Shiseido, with less than half the number of followers than M.A.C Cosmetics, Maybelline and L’Oréal Paris, had the highest engagement rate of 3%; followed by Maybelline New York (0.80%) and Avon (0.73%).2. Posting more does not always lead to high engagement rates Shiseido, the brand with the highest engagement rate, ranked seventh in terms of the number of posts it published during the analysis period.3. Images receive higher engagement than videos On average, images on Instagram receive nearly 22 times more engagement than videos.4. 10AM to 6PM best time for posting Seven out of the 10 global brands received the highest engagement between 10AM – 6PM Eastern Time.5. Human touch key to high engagement Netscribes concluded that audiences on Instagram prefer posts that keep it real. Posts that “talk” to audiences (such as asking them to post a comment or tag someone) and ones that showcase influencers or real customers using products attract higher engagement rates. For a copy of Netscribes’ full report, visit http://www.netscribes.com/Knowledge-Center/Best-Performing-Makeup- Brands-on- Instagram.php About Netscribes’ Social Media Analytics SolutionNetscribes’ social media analytics solution analyzes user-generated data across social media networks, online forums and review sites to help brands be in sync with changing consumer behavior. This helps brands to inform better marketing and communication strategies and build stronger brand identities online. To know more, visit: https://www.netscribes.com/solutions/market-intelligence/social- media- analytics/ About NetscribesNetscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights and enables effective decision-making and strategic implementation. ...

  • Latest research by Netscribes provides insight on the technology developments that are transforming the retail landscape.New York, September 7, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its research on the adoption of artificial intelligence in retail in its whitepaper Artificial Intelligence in Retail: Patent Analysis. According to Netscribes, over 1200 patent publications have been filed globally since 2012, with a focus on artificial intelligence in the retail and e-commerce segment.  Firms such as Amazon, eBay, IBM, Google Inc., Facebook, and Microsoft have consolidated their dominance in this space during the last five years.Some of the key application areas that Amazon is focused on include customer surveillance and recommendation systems for offline retailers. eBay’s focus is around the areas of machine learning algorithms, data processing techniques, and neural networks, that seem to be geared towards tackling the challenges in online resource management, prediction of online shopper behavior, and inventory management.To know more, download the whitepaper here: http://www.netscribes.com/Knowledge-Center/Artificial-Intelligence-in-Retail-Patent-Analysis.phpLalatendu Sahoo, Head of Patent Research at Netscribes said, “Firms such as Amazon and Google are constantly raising the stakes through technology and innovation and are making it difficult for new entrants to survive in this explosive growth market. It’s crucial to know the technology developments happening in your industry in order to adapt accordingly.” He further added, “Through a patent analysis, brands and retailers can gain the intelligence needed to survive long term in the changing business environment. The key is to be on a constant lookout for futuristic technologies that can potentially disrupt your existing business model.”To know more about Netscribes technology intelligence solutions, visit https://www.netscribes.com/solutions/technology-intelligence/About NetscribesNetscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. ...

  • Latest research by Netscribes analyzes the market and patent landscape for Industrial 4.0New York, August 29, 2017 – Netscribes, Inc., a global market intelligence and content management firm, today announced the findings of its research on the global smart factory market in its infographic Smart Factories: Current and Future Adoption Trends. According to Netscribes research, the global smart factory or Industrial 4.0 market is expected to grow at a CAGR of 10.4% and will reach USD 74.80 billion by 2020.Using its in-house market research and patent analytics expertise, Netscribes compiled the adoption trends and market landscape analysis of the smart factory market and provides a synoptic view of the future impact of Industrial 4.0 and the active companies investing in smart factories in major industries such as automotive, oil and gas, aviation, and energy.Netscribes also conducted a patent analysis to uncover the smart factory technology focus areas and the top companies that hold patents for those technologies.Some of the major findings included in the study are:Europe currently has the largest smart factory market share, followed by APAC countries, and the US.Germany leads in the adoption of smart factories, followed by the US and Japan.Cloud computing, augmented reality, and 3D printing are the top three technologies for smart factory-related patents.The use of collaborative industrial robots will find major application in the aviation, energy, and oil and gas industries.The use of 3D printers for prototyping will be used primarily in aerospace manufacturing.To download the complete infographic, visit http://www.netscribes.com/Knowledge-Center/Current-and-Future- Adoption-Trends.phpFor detailed custom research and patent analysis on smart factories, write to info@netscribes.com.Netscribes carried out the study through macro and micro level analytic research (EICPT model). This model drills downwards from macro-economic scenarios to industry and sub-sectors to company and peer group analysis, product and services and finally technology. For more information about Netscribes’ technology market research and patent analysis solutions visit: https://www.netscribes.com/solutions/technology-intelligence/About NetscribesNetscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. ...

  • Netscribes’ new corporate headquarters will be located at Lodha Supremus in Central MumbaiMumbai, August 7, 2017- Netscribes, Inc., a global market intelligence and content marketing firm, today announced the relocation of its headquarters from Podar Center at Parel East to Lodha Supremus in Lower Parel, Mumbai. The firm also has offices in New York, Kolkata and Gurgaon.Commenting on the move, Sourav Mukherjee, founder and CEO of Netscribes, Inc., said: “We are on a good growth trajectory, and the new office will serve as our corporate headquarters. It offers strategic advantage with its unmatchable railway connectivity, proximity to major institutions and the best-in-class entertainment outlets. The location of the new office will definitely be an attraction to talent who believe in working and partying hard. It will also allow us to stay close to many of our Indian clients and pushing our goal of transforming insights into business advantage that much easier.”The new office is located at: 504, 5th Floor, Lodha Supremus, Lower Parel, Mumbai 400 013Netscribes also recently launched their customized market intelligence platform, Onsense, which helps firms stay on top of customer needs, competitor activity and industry changes in real time.About NetscribesInc.Netscribes, Inc. is a global market intelligence and content marketing firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable market insights to its clients and helps them manage content to drive marketing and branding. ...

  • Latest research by Netscribes provides a detailed overview of the global biosimilar market landscapeNew York, July 26, 2017 – Netscribes Inc., a global market intelligence and content management firm, today announced the findings of its research on the global biosimilar market. According to Netscribes, the global biosimilar market is expected to be worth USD 36 billion by 2022.Using its in-house market research capabilities, Netscribes provided a detailed overview of the biosimilar market landscape in its global biosimilar market report, which takes a closer look at the market favorability for biosimilars across developed, BRIC and MIST countries, the number of players in the biologic and biosimilar market, number of auto-immune biosimilars in the pipeline, region-wise share of biologic sales, and more.Some of the major findings include:With a cumulative share of nearly 85%, North America, Europe, and Japan are the major contributors to global biological and biosimilar sales. Asia and Africa account for 13.2% and 1.2% respectively.Pfizer is the leading player in the biologic market, with sales of nearly USD 45.9 billion in 2016 followed by Novartis (41.6 billion) and Roche (39.6 billion).Netscribes predicts approvals of around 16 to 20 biosimilars between 2018 to 2021 in both US and EU.The US is not a favorable market for biosimilars due to a number of reasons, such as poor access to biologics and an unconducive regulatory environment.South Africa is one of the best-suited markets for biosimilars due to a favorable regulatory environment and prescriber acceptance.To download a snapshot of the global biosimilars report, visit http://www.netscribes.com/Knowledge-Center/biosimilar-market- landscape-analysis.phpFor detailed custom research on biosimilars, write to info@netscribes.com.About NetscribesNetscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. ...

  • Latest research by Netscribes covers the market outlook for 3D printing and its impact on major industriesNew York, July 18, 2017 – Netscribes Inc., a global market intelligence and content management firm, today announced the findings of its research on the global 3D printing market. According to Netscribes, the global 3D printing market is expected to grow at a Compound Annual Growth Rate (CAGR) of 25.5% and will reach USD 8.7 billion by 2020.Latest advancements in additive manufacturing technology have expanded the applications of 3D printing across various industries. The challenge for companies is to understand how these advancements can impact their existing business functions. Using its in-house market research capabilities, Netscribes compiled the latest 3D printing trends and impact of 3D printing across major industries, including defense and aerospace, automotive, healthcare, retail, general manufacturing, and supply chain in the infographic Global 3D Printing Market Outlook 2017.Industry-wise impact of 3D printing advancements:Defense and aerospaceIn the immediate future, the use of 3D printing in aerospace will help in building aircraft components in low volumes and reducing the weight of aircrafts.In the coming years, we can expect fully 3D printed aircrafts, self-healing military vehicles, and printing on the battlefield.AutomotiveIn the current and near-term, 3D printing will find applications in in design and prototyping, after-market customization, and vehicle restoration.Some of the likely developments include building of light-weight and specialized components in some vehicles, crowd-sourced vehicle design and manufacture, while in the future we can expect 3D printing to enable the development of more innovative vehicles.Healthcare3D printed organ models are being used to help doctors plan complex surgeries. In the future, 3D bioprinting technologies will play a major role in building complex organs and manufacturing medicines.Other takeaways from the report:Industrial design contributes to nearly 10% of the overall spend on 3D printing technology.Metal 3D printing is the most-preferred additive manufacturing technology.By the end of 2023, the average 3D printer production speed is expected to increase by 88%, thus helping improve volume capabilities.North America’s market share is expected to decline towards the end of 2023, while Asia’s market share is expected to increase, as China begins to leverage its existing manufacturing and distribution infrastructure.To download the complimentary snapshot of the report visit http://www.netscribes.com/Knowledge-Center/global-3d- printing-market- outlook-2017.phpFor the full report or custom research on the 3D printing market, write to info@netscribes.com.About NetscribesNetscribes is a global market intelligence and content management firm with services across the research and information value chain. Venture-funded by US and Singapore private equity firms, Netscribes provides tactical and actionable insights to its clients and enables effective decision-making and strategic implementation. ...