Research and Information Services, Sales Intelligence, Technology, Media and Telecom
Our client, one of the world’s largest IT equipment and services company headquartered in Japan, wanted to pitch a specific set of products in the Indian market. As it was a new market space for our client, it required help in identifying relevant companies and their needs to support their targeted sales and marketing initiatives. Data being a key engine of account-based intelligence, it was in search of a solution that could provide accurate company and prospect profiles to gauge their financial health, IT implementation processes, strategic growth objectives, and identify the key decision makers in the organization.
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