Case Studies

In the dynamic realm of motor vehicle manufacturing, staying at the forefront demands deep understanding and strategic insights. In the below case study we undertook an ADAS and IVI architecture analysis, dissecting the approaches o...

Discover how a prominent professional services firm gained a competitive edge by uncovering the secrets of this dynamic ecosystem. Our case study reveals strategies for market expansion, technological insights, and success stories f...

The automotive software market is rapidly evolving, driven by the increasing adoption of advanced driver assistance systems (ADAS), electric vehicles (EVs), and autonomous vehicles (AVs). OEMs are increasingly investing in software ...

A leading global engineering and technology company specializing in mobility solutions needed video and image annotation support for its recently established technology division to develop autonomous vehicles. They sought assistance...

Sheet molding compounds (SMC) have been around since over half a century and have found varied automotive applications like body panels, pickup boxes, tonneau covers, front-end modules, cowling, air deflectors, underbody shields, ae...

Growth in the global E2W and E3W markets is accelerating. India offers the world’s largest untapped market in the E2W segment. It is growing at a nascent stage and accounts for less than 1% of the total 2W sales.   Falling b...

For global markets, understanding demand trends is pivotal for businesses aiming to expand their international footprint. Demand trend analysis not only unveils market dynamics but also equips organizations with the foresight needed...

Given the rapid developments in automotive semi-active suspension technologies, one of the world’s leading OEMs sought to assess the market’s technology growth curve. From uncovering preferred segments to gaining a well-roun...

A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, sought data-driven insights to guide their strategic plan to enter the US class 8 truck market. Their exist...

Continuous investments in R&D is at the heart of every innovative company. While many innovations are built on existing ideas, a successful implementation depends on a thorough evaluation and measurement of their potential benef...

Technology assessment case study – A renowned automatic transmission system manufacturing company that has over 113 production locations in 26 countries, wanted to understand the market dynamics ad patent landscape of autonomo...

The client, a multinational automaker, wanted to conduct a competitor mapping exercise so that they could gauge the channel development actions of their competitors in India and stay ahead of any market developments related to respe...

How customers perceive your brand can indicate the growth of a business. Understanding brand perception requires listening to customers and actively seeking out their feedback. Our client, a renowned automobile brand manufacturer, h...