Social Media Insights

Get actionable insights on your consumers from Social Market Research

With millions of customers talking online about different brands, competitors, products and their personal buying preference, it has become an immediate need of the hour to not just monitor social media conversations but also derive sense out of the conversations. Our services have helped organization with not only measuring and managing their brand conversations online but also as inputs to market research departments, product development teams, customer service teams and public relations teams

Our Solution

Global information aggregation into a centralized data system
Human + Technology based filtering of data
Industry and domain experts to identify insights in the data
Custom information classifications and taxonomies
Measurement using custom designed metrics and KPIs
Online dashboard with single view of insights and KPIs extracted using multiple tools
Web-based collaborative self service analytics on the data and calculated metrics
Daily, weekly, monthly and Quarterly reports
Ad-Hoc research and analysis

Social media insights

Social media insights

Identify the emerging consumer trends

Understand your consumers’ behavior and perceptions online

Measure your online activities

Spot and manage the negative influences created in social media.

Equip your market research teams and product development groups with a bird’s eye view of the social media space
Competitive insights

Competitive insights

Monitor and analyze the online information globally around your competitors at a single central point

Gain an in-depth understanding of their online activities

Identify the threats and opportunities that need to be mitigated or realized

Learn about the marketing initiatives, top management presence in social media, and impact of new product launches by the competitors
Marketing insights

Marketing insights

Marketing insights will help you identify potential customers taking buying decisions online

The key information sources that are influencing your customers and potentials

Identify the key connotations around your brand

Themes that you need to focus on while promoting your brand

Market or industry best practices that act as a benchmark for your social media marketing campaigns
Campaigns and Event assessment

Campaigns and Event assessment

Undertake a pre and post campaign or event analysis to compare how the intended message was perceived

Design your future online campaign based on the key themes that excite your target audience in social media and the responses you gain from monitoring of such events

Measure the impact of the event/ campaign based in customized KPIs and Metrics
Key influencer analysis

Key influencer analysis

Identify Key influencers

On what media channels are they discussing your brands

Detailed profiling of each of such influencers will help you gauge the level of influence their conversations have

Identify if such influencers can be used to build brand advocacy using the positive opinion around your brand