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Sports Technology Trends: Investment Priorities and Adoption



The professional sports industry is experiencing a seismic shift both on and off field owing to extensive technology investments. From improving athlete performance to redefining fan engagement, major sports firms are making technology investments to take sports performance and the in-game experience to the next level.

Netscribes' research shows that over 60% of sports leagues and franchises currently invest 2% to 7% of their revenues on technology, while over 50% of sports firms expect to see their technology budgets increase by at least 5% over 2017-18. This report reveals the areas in which these investments are being made, the extent of adoption of new technologies, and the opportunities that lie ahead for technology providers.

What this report covers:

  • Priority investment areas in sports
  • Adoption of sports analytics
  • Adoption of fan-engagement technologies
  • Adoption of sensor-loaded equipment
  • Adoption of decision-making technologies
  • Patent landscape of sports technologies
  • Top 10 companies to have filed sports-technology patents
  • Overview of patents by Nike, Adidas, IBM, Sony, and Infomotion Sports Tech Inc.



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